COMD 1167 e148 Fall 2016

Author: Alex Fiano

Grid Layout

From Jhoanna, Melendy, and Alex

In this layout, the image imposes itself partly over the header (designating the section of the magazine). The image encourages the reader to find out more about the topic (food, restaurant).

The subheader offers both text and symbols (stars) to emphasize the importance of the restaurant’s food quality.

The layout has different typefaces–different sizes and colors, serif body, sans in headers.

The second image, diagonally placed to the first, breaks up the body text to increase interest. Overall, the placement of the images and headers are diagonally opposed, drawing the readers’ eyes down to the text, and offering a good balance.

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Gestalt Images –Figure/Ground & Simplicity

This first example is Figure-Ground, teaser movie posters from Black Swan.  The figure of the ballet dancer’s arms can be in focus alternately with the feathers of the swan.

Figure-Ground Example, Black Swan

[Credit: http://site.laboca.co.uk/Black-Swan]

The second example is Simplicity, with the iconic movie poster from Silence of the Lambs.  Simplicity is the mind’s perception making an immediate and simple interpretation. Here, the “skull” of the Death Head’s moth in the poster is actually made up from the form of women, an image taken from an old Salvador Dali image.

Simplicity example of Gestalt, Silence of the Lambs

  Simplicity – Silence of the Lambs

[Credit: http://dontpanic-marci.blogspot.com/2010/11/gestalt-psychology.html]

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