Class Info

  • Class Date: Wednesday, October 12

Topic

  • Presentation: Project I
    • Book (Project I) Presentations today
      • All students must participate in presentation (as presenters and as audience)
  • Introduction to Project 2: Expressive Typography, Lettering and Typography & Color / This part of the semester will also explore process.
    • This time around you will not receive grades for individual portions (assignments) of project], so it is important to do all steps as requested. Every Step will have specific due dates.
  • TEST

Objectives

  • An introduction to Expressive Typography

Step 1

Expressive Typography with a typeface

We will explore how the use of an existing non-display Sans Serif typeface combined with traditional elements of design allow designers to convey the meaning of a word

  • TYPEFACE (and their families & variations)
  • SIZE
  • SCALE
  • POSTURE
  • CASE
  • PLACEMENT
  • REPETITION or OMISSION
  • COLOR
  1. Please see this Quick Reference PDF with Expressive Type/Lettering Basic Info
  2. then see these examples from Courtey Wagasky

https://www.slideshare.net/CourtneyWagasky/expressive-typography

Project 2: Step 1

You can use this template (if you have a printer) for sketching. If you do not, then work with a similar proportion. SPECS are here too.

  1. Choose FOUR of the following words :
    focus / confusing / shrink / extravagant / tired / strong / damaged / cheer / fading / drip / dismantle / omission / fast / slow / amplifying / flying / pouring / giant / cracked / windy / tumble / floating
  2. Find the definition of your selected words (even if you know the meaning, researching their definition can sometimes help you generate ideas).
  3. Sketch your word in creatives way (Sans Serif typeface only). Use a square area to sketch your words.
    Sketch WITH INTENTION and PURPOSE (not just placement).
    If it is to be outlined, then sketch it that way. 
    If it is to be condensed or bold, then sketch it that way

Consider: scale, repetition, overlapping, removal, uppercase, lowercase, etc. to create a visual definition of the word.

ADD your thoughts (thinking bold next to light, words

Avoid using horizontal and vertical scaling.

Do not add ANY illustrations. You are not drawing, but conveying the meaning of the word with the SANS serif typeface.

Save JPG: Lastname_firstname_sketches_words

Place in Dropbox.

While searching for definitions of broken and messy— the words fractured and untidy helped me develop ideas. Notice that sketches include uppercase, lowercase, condensed word spacing, etc.

Assignment

Graphic Assignment

Complete sketches for all four words.
Save JPG: Lastname_firstname_sketches_words
Place in Dropbox.

_______________________________________________________________________

Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class drive (COMD1127 DROP BOX link) unless indicated otherwise. Assignments uploaded during class on the day that they are due are marked as late.

Participation Activities (Scavenger Hunts, Type Talks and Type Challenges) are due during class or the day before class at 11:30 pm if indicated by the instructor.

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