Course Description

Rich media—images, animation, audio, and video— gives users alternative ways of presenting content on the Internet. As mobile devices demand more immediate information presentation, and social media facilitates direct communication between individuals, Rich Media is an effective way to break through textual content.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Understand the terminology, concepts, and underlying design and technology   associated with Rich Media.
  • Create technically successful rich media design elements and concepts. 
  • Create rich media image and animation  content, and understand the process for creating and developing the content to  effectively engage users.
  • Create engaging audio content,  produce a podcast, and launch it on the  Internet.
  • Create an engaging video that utilizes  audio and video content, produce a  short video, and launch it on the Internet.
  • Create an advertising campaign  strategy that uses rich media technologies and content to develop  brand awareness, engage in a product  or service. 


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.

Course Coordination


Name: Daniel Wong

Title: Associate Professor

Email: DWong

Office: N1111

Phone: 718-260-4946

Faculty Homepage


Please review the COMD Standards for Curriculum Continuity.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:

  • Styling Content Rules, Authors: Ann Handley, C.C. Chapman. Publisher: John Wiley & Sons, Inc. 2012. ISBN: 9781118232606
  • Rich Media, Poor Democracy: Communication Politics in Dubious Times, Author: Robert W. McChesney. Publisher: UI Press. 2015 ISBN: 978-1-56584-975-4
  • Out of Order: Storytelling Techniques for Video and Cinema Editors By Ross Hockrow, Publisher: Peachpit Press. 2014. ISBN: 0321951603.

BFA Resources

Please review and share the following resources with your BFA students.

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