Course Description

Development of skills learned in Web II such as XHTML, CSS, and introduction of the Document Object Module (DOM). Students will combine skills learned in Web I & II; Analytics, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) and other technologies to create a web site with rich media (audio and video elements). Requires previously built site for analytic assessment and SEO improvements.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Work professionally, from proposal, design, through implementation and testing.
  • Showcase expert design skills through seamless implementation.
  • Integrate multiple technologies and have reusable dynamic components.¬†¬†
  • Analyze the performance of their web sites based on the data offered by an ¬† implemented analytics package.
  • Improve websites based on performance of ¬†their analytics by adjusting the concept, ¬†design, content and usability¬†


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.

The model course is available for cloning on the OpenLab. Simply login and click on the “Clone This Course” button. Contact the OpenLab Team with questions.

If you use Blackboard, review the Model Course content and structure, and transfer to your Blackboard course. Contact the iTEC Team with questions.

Course Coordination


Name: Daniel Wong

Title: Associate Professor

Email: DWong @citytech.cuny.edu

Office: N1111

Phone: 718-260-4946

Faculty Homepage


Please review the COMD Standards for Curriculum Continuity.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:

  • Styling With CSS ¬†Charles Wyke-Smith ¬†New Riders ¬†ISBN-10:0-321-52556-6
  • CSS Mastery, Advanced Web Standards Andy Budd ¬†Friends of ED ¬†ISBN-10: 1-59059-614-5¬†
  • DOM Scripting ¬†Jeremy Keith ¬†Friends of ED ¬†ISBN-10:1-59059-533-5 ¬†

BFA Resources

Please review and share the following resources with your BFA students.

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