This agenda provides a detailed outline to give a clear vision of the day’s class.

• • Date: Friday, September 10
  • Goals: Introduction to communicating through form
    Review Gestalt Principles

To-Do Before Class

• • Post your homework
  • Post 3 sets of comments
  • Prepare to describe your work in terms of figure/ground perception

Topic

Graphic images

Objectives

Communicate visually

 

Let’s chat

What are the most important criteria in a figure-ground composition?

Add your answer to the chat

 

Notice

**** Students must be vaccinated and submit their information on CUNY1st by Sept 27 or face being dropped from the college (at the first shot of their fax)

 

Activity

Examine your understanding of figure/ground relationships

Review & critique: Breakout Group: figure-ground critique

1  Open a new Word doc.

2   Choose one scribe to take notes for each member

3  Each designer discusses the process of their most successful letterform

Criteria

• • • • • square format?
        • does the design use shape or line?
        • does it have an equal amount of black and white?
        • does it demonstrate a figure-ground principle? (does the eye shift back and forth between 

4 The scribe takes notes

5  When we rejoin the class, the scribe will describe the designer’s process and decisions.
    Does the scribe agree with these decisions?

 

Lecture

Describing how “form” works

Graphic design takes ideas, concepts, text, and images and presents them in an engaging form. 

To do this, it imposes order and structure to facilitate and ease the communication process while optimizing the likelihood that the message will be received and understood by the audience.

 

We achieve this through the conscious manipulation of elements.

We can use Gestalt terms to explain our images ­

• • • Our brain interprets whole forms in the visual recognition of global figures
    • Our primary senses report images as “wholes”
      The whole is different from the sum of its parts.

How do we see?  

Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections.  Begin 1 minute in https://www.ted.com/talks/tom_wujec_3_ways_the_brain_creates_meaning    4:20

 

Lecture Recording:
https://us02web.zoom.us/rec/share/G4AL0jNipHowqlyBboE2nGeHJTzSNkhEp_K73gp_lSPH-BkbJKD55P1VNpegfIWT.yb8U0yrZJzE-m18s

 

Discussion

Preparing for our next project

 

Due Next Class

Homework assignment

Question

• • What did you learn about balancing figure and ground?
    Add it to the chat