This agenda provides a detailed outline to give a clear vision of the day’s class.
Class Info: week 8
Date: Wednesday, October 13
Category: grid
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- Goals: Direct your audience’s attention
- Objectives: Understanding hierarchy
To-Do: before class
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- Post your homework
- Prepare to describe your work in terms of graphic shape
Let’s chat
Why do we use grids?
Add your answer to the chat
Topic
Proportion systems and grids
Goal: Create images that communicate
Objective: Create forms that signify essential qualities
Announcements
Field trip: Poster Museum
Friday, November 5, 11:30
119 West 23rd Street, Manhattan between 6th and 7th Avenue
Classroom meeting
Wednesday, October 20, 11:30
Room P116 in the Pearl Building
Lecture
Preparation for hierarchy
How we see: https://www.linkedin.com/video/live/urn:li:ugcPost:6821094794379501568/
start at 3 minutes – 9.30 minutes
Review alignment
Proportion systems: design precedents of grid design
https://www.typographicposters.com/
Activity
Workshop: align dummy type to the grid
Create hierarchy
grids, proportion, and hierarchy
Proportion
1 Use a grid
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- golden ratio proportion (your 5-column grid) (image below)
- rule of thirds proportion (your 3-column grid)
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2 Add dummy type to emphasize the grid
You should have a sense of the grid, even when it is not showing
3 Use hierarchy to create a composition based on each proportion system
• use at least 3 levels of hierarchy
• where do you place hierarchy to emphasize the grid?
Use alignment
Make sure your text is not centered
check that you do not have the same space above and below
Mass your white space
make sure you have a large group of white space
Review & critiques homework
Activities
Revise your sketch, upload it to Miro
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- Continue to focus on figure/ground, and balance in your studies.
- The grid
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Due Next Class
Homework Assignment: geometry, due 10/15
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- Revise sketches
- Read and Comment On Online Discussion
Use these terms: figure-ground, continuity
Resources:
Preparation resources
Use negative space in logo design; https://www.youtube.com/watch?v=wzvJWWLTuEM
For reference, look at icons in The Noun Project for ideas https://store.thenounproject.com
Creating images in Illustrator: Adobe shape builder: (2 mins) https://www.youtube.com/watch?v=BaXc3nU6ZNo
Icon reference: https://www.pinterest.com/sharp/icon-inspiration/?lp=true
Symbol reference: https://www.designspiration.net/search/saves/page/1/?q=icon%20symbol
Video: negative space logo design
Negative space logo watch from 5 min
a quick explanation to creating a logo
illustrator Tools Tutorial
• Watch the first 3 features, the first 18 minutes
• If necessary, review icons: negative & NOT negative space icons
