This agenda provides a detailed outline to give a clear vision of the day’s class.
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- Date: Friday, September 10
- Goals: Introduction to communicating through form
Review Gestalt Principles
To-Do Before Class
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- Post your homework
- Post 3 sets of comments
- Prepare to describe your work in terms of figure/ground perception
Topic
Graphic images
Objectives
Communicate visually
Let’s chat
What are the most important criteria in a figure-ground composition?
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Notice
**** Students must be vaccinated and submit their information on CUNY1st by Sept 27 or face being dropped from the college (at the first shot of their fax)
Activity
Examine your understanding of figure/ground relationships
Review & critique: Breakout Group: figure-ground critique
1 Open a new Word doc.
2 Choose one scribe to take notes for each member
3 Each designer discusses the process of their most successful letterform
Criteria
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- square format?
- does the design use shape or line?
- does it have an equal amount of black and white?
- does it demonstrate a figure-ground principle? (does the eye shift back and forth between
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4 The scribe takes notes
5 When we rejoin the class, the scribe will describe the designer’s process and decisions.
Does the scribe agree with these decisions?
Lecture
Describing how “form” works
Graphic design takes ideas, concepts, text, and images and presents them in an engaging form.
To do this, it imposes order and structure to facilitate and ease the communication process while optimizing the likelihood that the message will be received and understood by the audience.
We achieve this through the conscious manipulation of elements.
We can use Gestalt terms to explain our images
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- Our brain interprets whole forms in the visual recognition of global figures
- Our primary senses report images as “wholes”
The whole is different from the sum of its parts.
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How do we see?
Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. Begin 1 minute in https://www.ted.com/talks/tom_wujec_3_ways_the_brain_creates_meaning 4:20
Lecture Recording:
https://us02web.zoom.us/rec/share/G4AL0jNipHowqlyBboE2nGeHJTzSNkhEp_K73gp_lSPH-BkbJKD55P1VNpegfIWT.yb8U0yrZJzE-m18s
Discussion
Preparing for our next project
Due Next Class
Question
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- What did you learn about balancing figure and ground?
Add it to the chat
- What did you learn about balancing figure and ground?