These City Streets
I usually don’t get the chance to sit and observe the little things. If I’m not up and out the house rushing to school, I can be found frantically maneuvering through commuter traffic on my way to work. As a result, I don’t get to notice all the unique signs from businesses fighting for my attention. While attempting to capture fonts in the neighborhood I work in. I found that most businesses and city signs carried a similar font. Now, I can understand the reasoning behind this. The font is definitely more legible and can be seen from a distance so those who are reading it can get the pertinent information they need regarding where they are allowed or are prohibited from parking. Bold addresses that were clear enough for me to know that I have arrived at the destination that was traveling too. However this Helvetica-esque, Sans Serif font became boring and lifeless. It wasn’t until I stumbled on a building on 27th and 11th ave that locked my gaze and wouldn’t let me go.
The Terminal Warehouse gives a bit of historical insight into what New York City could have been like in its early developmental years. You are almost transported to a time where the area could have been only warehouses and factories in that area. The hustle and bustle of today’s city slows down as you imagine old style cars and sharply dressed men and women coming in and out of this pre-war building. Now this can be completely incorrect and this building could have been erected in more recent times but what makes it interesting is the way the typeface seems to be a hybrid of Egyptian and Sans Serif. This particular font speaks to the notion that the area was moving in a more modern and industrial direction even for its time.