Magazine Project Due – Final Instructions

Opening spread (pages 2&3): 11"x17"

The last day of class is Monday, May 20th. This is the day the magazine spread project is due. To offer a bit of clarity, here is an example of what you should plan to submit:

  • The magazine project is a total of five (5) InDesign pages all together: 1 magazine cover + 4 page magazine story.
  • The 4 magazine pages should be printed as 2 spreads.
  • A spread is 2 facing pages of a magazine.
  • The InDesign pages are 8.5″x11″. When they together as a spread they will be 11″x17″.
  • Save your final file as PDF spreads. Name your file properly. Ex.: COMD1127_BrownM_magazine and add it to the Google Drive folder that will be set up. DO NOT use cropmarks in your PDF file.
  • You will print out your magazine project in COLOR. The cover will be 1 single page of 8.5″x11; the 2 spreads will print on 11″x17″ pages.
  • You will submit both the PDF and printed versions.
  • See the examples below.
Magazine Cover: 8.5"x11"
Magazine Cover: 8.5″x11″

 

 

 

Opening spread (pages 2&3): 11"x17"
Opening spread (pages 2&3): print on 11″x17″

 

 

 

Second spread of remaining story (pages 4&5): print on 11"x17"
Second spread of remaining story (pages 4&5): print on 11″x17″

 

 

 

 

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Project #3 – Magazine Spread

The last major project of the semester is the magazine spread. During the last two classes, we learned about the anatomy of a magazine layout. Please download the handout if you didn’t get one in class.

Here is the assignment:

  • Design a magazine article: 4 pages, 2 spreads; design the magazine cover
  • The trim size is 8.5″x11
  • Topic
    Choice A: snowboarding – the text and photos have been provided for you.
    Choice B: a topic of your own, but it must be approved by the instructor first. You will be responsible for providing the text and photos for the assignment.
  •  Requirements include use of grid, headers, subheads, dropcaps, indents, columns, page numbers, images, captions, margins, gutters.

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The Type Book: Assembly Instructions

typebook

Every type book exercise is to be included. All of the exercises are listed below and should appear in your book in this order. The titles are based on the assignment sheets. Some of those handouts included more than one exercise. Hopefully this list is clear. If you have questions, please ask for clarification. Use the handouts as a guide for the number of pages included for each exercise.

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SoHo

This is SoHo, a historical district in lower Manhattan. As much as NYC is a fashion capital, everyone wants to get their brand out there and presentation is key. A crucial element that not only allows us to check in on what’s hip and trending at the moment, but something that is timeless as well as modern. SoHo, the name given because it is South of Houston, was well known for being home to many artists lofts and galleries embracing its own uniqueness. As it is not much in it’s artistic realm as it once was, it is still known to many as being the up-and-coming neighborhood to promote, well, anything really. So, aesthetics really do matter as well as something that will catch people’s attention with a right balance of flare. There are many brands out there and remembering how they look and how they all mesh well in Today’s modern world is very quintessential. 

My Name is…

Hi,

My name is Emilia. I have no idea what typography actually consist of, so I am hoping I will at least accomplish some basics out of this. I am in no way artistic so I at least hope I’ll learn some most common used fonts and lettering as we live in NY and aesthetics matter.

Far Rockaway Mott Ave

 



Far Rockaway is a very diverse area, its filled with many different cultures.  There are many businesses with the use of many different types of typography. Most of the typography used is in  San Serif. This allows the wording to be clear, clean, and, straightforward, making it easier for people to read. There are also some stores that use fancy, creative, and unique fonts to attract people. One example would be the liquor store seen in the image above. This store uses the Black Letter font, a font commonly used in newspapers, its text. At first, I thought this was odd, but through research, I later found out many alcohol brands use the black letter as their logo. I also found out that black letter is a font that has been used to give off a sort of rebellious attitude or vibe, it has been used in rap covers and rock band covers, it has also been used in many gang tattoos as well. Besides Black Letter, there were many other fonts that used a lot of curved lines, some stores made their text bold, making it hard to miss. A lot on the text used was mostly based on the type of business. Beauty salons or stores that sold hair products would tend to have their text in the script, and supermarkets would tend to have their text big and bold.  Based on the typography in my neighborhood, you could say that it’s a very diverse, bold, and busy neighborhood. You could also say that my neighborhood is flowing with lots of energy.

El Restaurante – Winson

 

To begin with, my neighborhood is very diverse filled with different type of cultures. It would consist of Asians, Native Americans, Mexicans, Italians, Jewish, and Arabs. One of my favorite spots is this image above of a Mexican restaurant.

This image uses a couple of different fonts but the font that stands out the most is the Rosewood STD regular font. This font Rosewood is based on Serif, Slab Serif, and Clarendon typefaces. The Rosewood font catches the audience’s attention from its bicolor and its flamboyant details within the words. The italics and boldness of the font also helps catches the attention of customers. The owner of the restaurant added flag of Mexico to shows its culture and theme. Even though there are many other type of typography in my neighborhood, this restaurant shows its usage of their creative unique font to catch attention compared to others.

 

Typography in Myrtle Ave.

 

In my neighborhood, the typography in the signs I see are very diverse, used for different stores and forms of transportation. I took pictures of typographic signs that were from stores, restaurants, street signs and also on the wall. The typography in Brooklyn is very diverse and this is a good representation of how my community is overall, because it is very diverse with different groups of people coming into the neighborhood.

There are a lot of signs where I live, for examples there are street signs and one way sign streets for cars, and these signs use a sans serif typeface. That way, people who are walking on the street or drivers can be able to see more clearly where they are at. There are also sans serif typefaces on the public transportation sites, specifically on the trains and the buses. They appear when they gives the names on a certain stops, disclaimers on the train cars and also on the advertisements that appear on top of the cars as well. I also witness a lot of serif typefaces on the signs for the restaurants that I took pictures of. The strokes are rather thick and the serifs themselves can be either presented as thin or somewhat blocky as well. I believe that the restaurants and stores have their typefaces large so that it could be more attention grabbing to people to come eat their food. They provide such a big presentation in order to appear visually appealing to the upcoming customers who would want to buy at their restaurants. There is also another small restaurant that has a script typeface, and I like this one a lot because it is very unique and pretty. Although this restaurant is small, I do enjoy the typeface as it gives a unique flow than the other stores that I have seen.