The Retail Strategy assignment was an analysis on a particular retailer. After choosing a retail store, understanding their core values and identifying their SWOT was the next step. Having some insight on the market and their competition, one would be able to deduct options that a company can take in order to increase their market share. The company chosen for this assignment was that of the furniture giant, IKEA.
A New York City College of Technology (CUNY) OpenLab ePortfolio
