Discussion Topic: Old Processes, New Advertising

Robert Christian Malmberg’s “Converse sneakers”

Many photographers today are reviving the photographic processes of the Civil War era. A California news article reports on several photographers in San Francisco who are producing photographs with the wet-plate process. Even Louis Vuitton highlights wet-plate photography in his digital project Double Exposure for the Fall/Winter 2011/2012 ad campaign. Notice how both the news article and film clips emphasize the portrayal of character in wet-plate photography. What do you think are some reasons for the nostalgic return to nineteenth-century processes?

Read the article on San Francisco-area photographers here:

Watch a video on Sam Taylor-Woods, one of the photographers on the Vuitton campaign:

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