Promoting a clothing line cost a lot of money. However, the fact that I have very little to no money to spend on promotions did not stop me, I had to find ways around that. These costs can run into the thousands for just one year. Some of the things I did to get my brand out there was a Pop-Up shop events.
So far my primary promotional outlets has been blogs and social media since it is free and it meets my target audience. I have used websites such as Tumblr , Twitter , Facebook and Instagram . The most popular site that gets heavy traffic and has a lot of following is my Instagram page which is can be found by search @DAZEDANDCONFUSED_APPAREL The Instagram page has 28k followers and is still growing . The Facebook page has more than 4k followers and counting, it can be found by searching DAZED AND CONFUSED APPAREL The twitter account has about 50-60 followers so far and con be found @FOREVER_DAZED. The tumblr blog has over 250 followers and can be found here WWW.HEARTBROKENASSHOLE.TUMBLR.COM. Collectively I have reached 34k people free of charge just by using blogs and social media.
I have yet to write a press release to send to the local newspapers and magazines . I mentioned before I use my skills that I have learn in college to help me with my business. My English Career Writing Class that I am currently enrolled in at Cuny NY City College of Technology has helped my writing skills tremendously, and I should be able to draft a press release. I also plan on purchasing ads in newspaper , magazines on websites that has my target audience. I will also sponsor events that caters to my target audience. In addition, I will try to get a celebrity endorsement, or get the most popular person I know to wear my clothing by giving it to them for free. Finally, I will create a LinkedIn Profile to showcase my work.
This series well elaborate on how I started my clothing company with very little resources and finances, you can be navigate to the different by clicking on the links: Part 1(Intro), Part 2 (Nailing Down The Basics) , Part 3 (Making The Clothes), Part 4 (Marketing And Promoting).
summer tank tops13
Leather Tank Top summer13
