Project Description
For this project, we point out the problem of the current package design and redesign the package.
Reflection
I researched the brand “Starburst”. Their current package design contains outdated graphics and color combinations which made their product less appealing to the public. I don’t think the current package design looks attractive to customers since the logo occupies a huge proportion of the design instead of the product itself. Therefore I came up with three new designs for the brand.
In these designs, the logo was smaller and did not blend with the background. I also added images of actual fruits and juice to make the product look juicier and eye-catching.
Final design
▲the outcome of the final design.
▲versions of two other flavors.
