Creating a series of posters to raise awareness around a social / Humanitarian cause.
The purpose of this campaign is to increase awareness and eliminate the stereotypes toward women. Some people might connect women with things that are soft, fragile, and feminine. Those are stereotypes and they can’t fully describe women. Women can be energetic, strong, athletic, and more, they are varied.
The theme of this series of posters is “What are girls made of?” I choose Independence, Strength, and Passion. Usually, strength and passion are not an adjective that people would use to describe a woman, but I want people to know that women can also be strong and passionate about things they love.
I put a symbol of a female symbol, an arm, and a fire with a heart on each poster and put text on the path. The color combination and contrast are strong. Audiences don’t have to spend a lot of time comprehending it since the message is clear, it could leave a strong impression.