Class Info

• Date: MARCH 20, 2024
• Meeting Info: 2:15 to 5:35
  P 114

Topic

Grades are given to you for you shake station logo.
Today we will review your 2 posters printed. Grill and Chill and Vendor poster.
Things to check for when making your poster

————-

Layout ideas: Continued Uniformity with Design

• The Typographic Grid
  • Why do we use a grid?
  • Columns, Rows, Modules and Zones

• Style Sheets
  • Why do we do style sheets?
  • The difference between paragraph and character style sheets

Lets look at willi Kunz posters: https://www.pinterest.com/mleonenko0289/willi-kunz/

Let’s look at some menus, please study the layout sof these, how can they hekp you do yours? https://www.underconsideration.com/artofthemenu

Homework for class 8.

Create a shake station menu.
Here is the content for the menu, please read it. Please import it, into indesign. Bring a print out of the menu for next class.
Art Directions: Cover, illustrations, photos- use your fonts from the posters.

SKIP THIS below

Participation Activity

2nd part of class- use class 6 to make a after effects animation. Practice in class, when finished place file in your folder- do this during class.

SKIP THIS—-In InDesign

Create a a new document
11″ x 17″ document

Margins: .5 inches all around

8 columns
.25 gutter

2 pages

NO FACING PAGES

Should look like this

You should add additional rows (with gutters) if you are working with zones and modules)

THEN

Start placing this for position only copy. Start to think of hierarchy, placement, use of negative space (within the page). Create a good and attractive typographic composition!

We will review how to maintain copy together (linked), rather than copy and pasting pieces of the copy, and how to place accurately to the grid.

Once you have a good typographical composition.

Take a screenshot

PA_lastname_march14_grid_indesign.jpeg

PLACE in DROPbox (not Open Lab)

Due next class

Print out 1 tote bag for final review, hang up in class and place a jpeg in your folder.

Place 1 Animation made with after effects in your folder. Use steps from class 7.

Make a shake station 1080×1080 social media ad.

Use copy: For you SEAFOOD lovers! FISH FILLET. Come try our new menu.

Design this with type, color and logo. Use your style guide.

Compressed version as specified class 6.

lastname_firstname_animationposter_final.mov

______________________________

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.

Class Info

• Date: Match 13
• Meeting Info: 2:15 to 5:35
  P 114

Inclass: Posters- Grill and chill poster and vendor poster- we reviewed your posters today please update them and print out next week.
Also please hand in your final color logo today so I can grade them.

Due for Class 7: Please print out updates for your 2 posters and any updates on Color logos. We will review work pinned up on the board for review.

IGNORE BELOW>

One side of bag- use copy: GRILLED IS OUR FAVORITE FLAVOR and logo.
OPTION: can do a 2 sided bag- logo on one side and copy on another.

3 differnt art directions. Use style guide but can add some new artwork to the tote bag that can work with the style guide or support your idea.

I have a psd mock up for you to use, please print out all 3 and review in class, also place pdfs of 3 in your folder so I can grade them.

https://www.mockupworld.co/free/tote-bag-mockup

Topics

• Banners – Class critique and edits
• Basic Motion

Participation activity> During Class

After Effects: First Looks at type in motion

1. After Effects Basics TRANSFORM tools

Position/Scale/Opacity/Rotation/Anchor Point

I have two layers (COMD3505 and TUESDAY. Select Typeface, size, variable such as weight or posture)

NOTE: THE ANCHOR POINT determines where things move from. By default it is placed lower left of the layer.

If you need to move your anchor point to the center. Click on the layer hold command and double click on the pan behind icon

No need to upload. I’ll go around the classroom check for completion.

Homework: Vendor poster> NEXT STEPS

POSTER in Motion

We will create an animated version of our poster.

Let’s first go to Illustrator and collect our assets. Create a PNG (with transparent bkgd of your logotype. You can create a white only version too (see my example).

You can also bring photographs or QR codes if necessary

There are ways to bring the entire composition from Illustrator to After Effects, but for this one, we will create our type directly in AE. Know the typefaces of your posters as you will use again.

Create new COMPOSITION

GOOD typography is the most important element. Pay attention to details.

This will be a companion poster for our printed versions. It will be heavily influenced by it but not exactly the same. Work on a simpler version, since it will be animated, we will not list the the vendors

In addition to all typographic and design consideration (grid/alignment/hierarchy/ contrast/kerning/tracking, case, others), you must also think of legibility as it relates to time

Include the following:

• headline: Come to the shake station Food Festival
• Logotype
• Oct 1 to 14
• At Willamsburg, Brooklyn
•  Body copy: More info on Vendors participating.
• Art work if necessary
• Use the same fonts/colors from poster.
  

Size is 1080 x 1920 pixels

At least 2 transformations

Length:10 seconds max

full or limited colors

_________________________________________________________________________________

How to render:

To make a compressed version. Open in QUICKTIME

Once in QuickTime go file Export as 1080. This will be a compressed version of the .MOV (This is the one that you will give me as assignment)

Due next class

Make an animation(qicktime) for your Vendor poster and update any edits for the menu, prinout and hand in next class.

These will be graded. Adjust to make more typographical

Place quicktime movie in your folder on dropbox for me to grade.

lastname_banners_final

AND

Compressed animated poster (see above info on how to render and compressed

lastname_compressed_poster1.mov

Place in Dropbox

______________________________

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.