To-Do Before Class

• Review Homework from the last class (Week 05)

Topic

• How will your audience interact with your idea?
• Journey Mapping (Lab + Miro Example)
• Visualizing your research (How can you make your prez standout)
• Prep for the Prez
  • Research Summary + Presentation
  • The Pitch / The Sell
  • Creative Brief (what, who, why, how, and what’s next) as your guide.

Lecture

Homework

Create a Creative Brief.

Use the provided template and Upload it to Dropbox by Monday.

Create a Presentation Outline.

What do you plan on talking about, and in which order? What story are you working on to get people to understand your issue in the shortest time?

Upload 2 Things TO DROPBOX (UPLOAD)

• Upload PDFs only.
  (Make sure your file is named properly)
• FirstNameLast_3701_CreativeBrief.pdf
• FirstNameLast_3701_PrezOutline.pdf

Upload by MONDAY NIGHT.

Breakout Activities

Work on the breakout activities list below to help build your design research and process.

• Insights
• Personas
  • Sample Miro board, ONLY COPY, do not EDIT.
• Create a Concept
  Create a concept, use the creative brief (p126-130) as a guide, and add it to Process Book (basically, a What, Who, and How). What are some struggles?

Read Prof Davis’s article about crafting a creative brief. Can it help with your outline?