To-Do Before Class

Topic

  • Review Reading and “I want to tackle___” statements
  • Real-world examples
  • Go over the User Journey, Ethnographic Research, Understanding of Media Channels, and Competitor Analysis for your topic.

Lecture

Homework

Reading:

  • A Designer’s Research Manual
    • Chapter 2, PP 42-64, 92-101
      Due MONDAYS

Breakout Activities

Work on the breakout activities list below to help build your design research and process.

Breakouts

  • Ethnography – How are you paying attention to your audience?
  • Competition (who is currently working on the topic you are working on? How are they the same and different from your idea?
  • Visualization (how could your brand/topic look? Does it need to blend with the market, or does it need to be radically different visually?)

Clarify your problem and share it in class:

I want to________________________________

Because it will _________________________

And change _____________________________

For ______________________________________

This IS ALL part of your research process! and goes into your process book.

There are 8 Breakout exercises so far, but there will be 10 THAT needs to be included in your process book. They are placed in the semester to build better research understanding and progression of our concept/ ideas.

Quiz DUE before class

PROCESS DUE before class.

UPLOAD THE PROCESS BOOK AS A COMMENT

Real Examples

Project Website
Project Website
Strategy and Insight from Campaign
Print this page