To-Do Before Class
- Review Homework from the last class (Week 03)
Topic
- Secondary vs. Primary research.
- Reviewing triangulation and user experience.
- Making the research your own.
- Expanding your audience.
Lecture
Homework
Reading:
- Read Designers Manual
- Chapter 2
- Marketing Research (p66-72)
- User Experience (74-90)
- Complete reading quiz: Week 04 Reading quiz
Project:
Continue to explore your topic.
- Expand your Audience to become more specific.
- What are their Demographic AND Psychographics DATA?
- Explore an audience journey. Where are they in your topic currently?
Breakout Activities
Work on the breakout activities list below to help build your design research and process.
- 5 Whys
- Audience (part 1)
- KWHL Tables
- Audience (part 2)
- Demographic AND Psychographics DATA
- User Experience Journey
This IS ALL part of your research process! and goes into your process book.
Bring a new statement to class.
I will tackle the topic of ___(WHAT?)___, because it will __ (WHY?)___, and help __(WHO?)___, by ___(CREATING THIS IMPACT or CHANGE)___.
![](https://openlab.citytech.cuny.edu/accardo-comd3701-fa2023/files/2022/09/Screen-Shot-2022-09-20-at-11.34.24-PM.png)