To-Do Before Class

  • Review Homework from the last class (Week 03)

Topic

  • Secondary vs. Primary research.
  • Reviewing triangulation and user experience.
  • Making the research your own.
  • Expanding your audience.

Lecture

Homework

Reading:

  • Read Designers Manual
  • Chapter 2 
    • Marketing Research (p66-72)
    • User Experience (74-90)
  • Complete reading quiz: Week 04 Reading quiz

Project:

Continue to explore your topic.

  • Expand your Audience to become more specific.
  • What are their Demographic AND Psychographics DATA?
  • Explore an audience journey. Where are they in your topic currently?

Breakout Activities

Work on the breakout activities list below to help build your design research and process.

  • 5 Whys
  • Audience (part 1)
  • KWHL Tables
  • Audience (part 2)
    • Demographic AND Psychographics DATA
  • User Experience Journey

This IS ALL part of your research process! and goes into your process book.

Bring a new statement to class.

I will tackle the topic of ___(WHAT?)___, because it will __ (WHY?)___, and help __(WHO?)___, by ___(CREATING THIS IMPACT or CHANGE)___.

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