Author: Antoinette Bernard

Ethics A
Working at this internship, I was instructed to read the Institution’s branding guidebook. I knew that the logo was essential part of the brand because it is used on different channels of communication such as, flyers, posters, ads, brochures, web content, and social media. Consistencies of the usage of the brand assets are important especially when designing collateral material. The guidebook illustrates clear explanation and example on instructions of using the logo/trademark accurately. Clear communication between the audience and institution is an objective that must be met, and all departments, centers, and programs must be aboard because they contribute to the brand. The branding guidebook talks about acceptable copy writing, social media guidelines, and brand assets. When implementing the logo I always used the guidebook for reference to make sure the trademark is being used correctly.

The Office of Image and Visual Communication provided me with photography, so I never had to handle sourcing of images. Some of the photography was scenery of institution, students, and professors. I was thankful for the imagery because sometime I used them as a design element for posters and flyers. Because the office who oversees the institution branding identity determined that the imagery met branding standard, I always felt confident that I was producing content that did not violate ethical guidelines.

https://www.aiga.org/design-business-and-ethics

Ethics B
I was never given a non-disclosure or confidentiality agreement to sign. I only spoke about the projects that were assigned to me with my peers from my internship class. I wanted to have the highest ethical standards by keeping the projects and information of the institution business confidential. Through meetings with my supervisor, we discuss how the department could improve on attracting more students to apply by digital marketing. This would serves as a huge outlet for communication with their target audience.

AIGA Busines_Ethics 47556721-Client-s-guide-to-design-1-1-MB.pdf

https://www.scribd.com/document/91894008/Non-Disclosure-Agreement

Ethics A
I have used creative work from artist before and always credit the artist. I have designed several magazine and newspaper layouts were I use photography that was not owned by me. I made sure that the photography was free to use, share, and modify. I learned much earlier in my design career that the artist is held responsible for proper sourcing of an artist design work, and the consequences that one could face if sourcing and copyright are not respected.

AIGA Business_Ethics 47556757-Guide-to-copyright-1-MB.pdf

Ethics B
The New York Times felt that this case would have addressed the fine line issues surrounding copyright protections, but I thought that this case reinforced how crucial it is to adhere to ethical standard at all time.
Shepard Fairey clearly forgot his ethical standards, and when he remembered he tried to cover it up by destroying documents and fabricated others to try to conceal the fact that he had used a particular Associated Press photograph of Mr. Obama as the source of his well-known “Hope” campaign poster. When designing it’s easy to forget good ethical practices because you get caught up in the design process, so implementing ethical practice must be a habit that you must train yourself to do. Even if Fairey wasn’t used to properly sourcing imagery or was unaware, he should have admitted his fault right away instead of lying and covering it up this showed a lack of ethical self-awareness which made situation worse.

Hope_Poster_Case_Study-1.pdf

https://artsbeat.blogs.nytimes.com/2012/09/07/shephard-fairey-is-fined-and-sentenced-to-probation-in-hope-poster-case/

My internship was pretty busy this week because I had to design two email blast flyers for incoming freshman. The objective was to attract incoming students to accept their admission offer, and to inform students about an upcoming event that would allow them to register for classes and to receive information about Student Affairs, SEEK, ASAP, CUNY EDGE, Financial Aid, and Public Safety.­­­ I had a meeting with my director and supervisor where I created a brief on the need to know information that must be on the flyer, and what are their expectations.  I decided to use a picture of the new Academic Complex building because it’s an attractive feature of City Tech. The other flyer was much more difficult because it incorporated much more body copy and no initial design elements like pictures to work. I had to design a graphic that was visual pleasing and fit the layout that consists of lot of typography.

 

 

Being a graphic designer is more than creating design solutions, you must be able to communicate verbally and via email to your supervisor or client. Through this internship, I constantly had to touch bases with my with my supervisor about the tasks he designated to me. Sometime he worked from home, so I had to update him on designs layouts by sending emails with attachments. We also email other supervisors from the office for revision on our copy writing and their thoughts on final design layouts. Now, I feel confident on using emails to correspond about various design objectives with my peers or supervisor in my future job.

All of my suggested readings about networking had the same bullet points, but one article resonated with me the most. It explain in great detail how critical networking is to enhance and to start your graphic design career. What I took away from the article was that branding yourself is a mentality that we as design students must embark on as we are still in college. As a designer, you are already a brand whether you embrace it are not. I like how they mention to visually think about how you would like to be represented then translate that into reality which will be the structure of your business, and never forget to be kind and considerate to others, not rude.

The articles I read about presentation were interesting and informative. They cover a lot of information that I already knew from experiences of presenting presentation, which some were awesome and few I let my nerviness get the best of me. In, How to Create the Best PowerPoint Presentations, it breakdown the importance of simplicity, info-graphics, color, typography, imagery, and multimedia to produce the best presentation that would grasp your audience attention. The most vital point from this article was less is more and keep text to a minimum. Unfortunately, most of the presentation I have witness had overload body copy which was overwhelming and boring, even if they were supported by imagery. White space is a priority to put together an effective presentation.

Internship Presentation PDF