In regards to the material that will be used to make the watch, it will feature unique stainless steel and Everose. Everose is a rose-gold material curated in-house by Rolex. Although gold is not indigenous to the country of Switzerland, scrap metals are. Within this group of scrap metals are copper and stainless steel used to create Rolex watches. Article entitled Switzerland: Mining, Minerals, and Fuel Resources, written by G.P Thomas, it is said that these metals are not only significant to Switzerland pertaining business ventures but are a go-to in terms of utilization. Switzerland heavily utilizes scrap and it has become a significant source of raw material for the country. Nearly 1 million Mt/yr of scrap steel was collected in 2010 via scrap processors, collection points, and traders” (Thomas, 2012).
Rolex Everose gold can be perceived as a unique mixture of copper, assorted scrap metals, and pure yellow gold. Unlike standard gold, rose gold implements more metals into the material, negating it as actual gold. Rose gold is generally a mixture of yellow gold, silver, and copper scraps (Payton, 2020). Switzerland has also taken the initiative to protect its workers when retrieving these scrap metals as the job can pose danger.
Article Radioactive materials in scrap metal, the situation in Switzerland, written by H. Jossen, the Swiss National Accident Insurance Fund (SUVA) along with other government organizations have made it a priority that these indigenous materials being gathered are retrieved safely. Radioactive liquids and substances are retrieved with utmost precaution, stored, and sent to radioactive waste collection sites(Jossen, 2005). Knowledge of these things is significant as Timers seeks to maximize the potential of this business venture with the Rolex brand.
