A foundation course in typography

Month: October 2016

The Type Book – Putting it all Together

Here are a few things to add some clarity on assembling your type books, which are due completed by Monday, Oct 31, 2016.

The Cover

Using the entire page, create a balanced and well-conceived cover with the following information:

  • Student Name
  • Type & Media, COMD1167-D143
  • Professor Mary Brown
  • Typography Book (if you choose to add your character’s name that is up to you)

 

Other reminders

Once you are certain you have all the pages and they have been revised, then you can print them out. The page for Legibility: Type and Color should be printed in COLOR. You can have the printing done at Staples or FedEx if you don’t have access to a printer.

  • Print on one side only
  • 8.5″ x 11″ is the page size
  • If you have to print your files at Staples or FedEx, you will need to save your final files as PDF documents to print from.
  • Once all your pages are printed and assembled in the correct order, you have to get the binding done.
  • Get plastic/acetate for the cover (clear) and back (black).
  • Get coil binding
  • It may take more than 1 day to get your book bound, so don’t wait until the last minute.
  • You can refer to the previous post that includes the proper order of the pages. You can also download a copy of the handout.

The mid-term exam is scheduled for Wednesday, October 26th. It will cover all that we’ve learned so far. Please take the time to review your notes, the reading assignments and the updates that have been posted on this website.

You may also want to download this document, Adobe Type Primer, which contains most of the information about typography that we’ve covered.

Type Book Assembly and What to Include

Every type book exercise is to be included. All of the exercises are listed below, including the very last one, is a poster showing all that you’ve learned so far from this project. The titles are based on the assignment sheets. Some of those handouts included more than one exercise. Hopefully this list is clear. If you have question, please ask for clarification.

  • Front Cover
  • Anatomy
  • 5 Families (5 pages)
  • Variations (6 pages)
  • Alignment
  • Alignment 2
  • Leading (2 pages)
  • Tracking (2 pages)
  • Kerning
  • Type on a Path
  • Legibility (in color)
  • Type Color
  • Hierarchy
  • Grid (2 pages)
  • Pattern
  • Embellished Quote
  • Logotype
  • Putting it All Together Poster (a poster design that incorporates everything you have learned about typography. In the 5th column, the Title will be Putting it All Together. You will use columns 1-4 only for your design)

These books will be printed out and bound along the short left edge, where we left space for such details. They should have a clear vinyl front cover and a black vinyl back cover with spiral binding along the left side. You can print the pages out in class, in lab or your own printer. The only page printed in color is the Legibility: Type Color page. The spiral binding is done at Staples or FedEx Kinkos. Don’t wait until the last minute to get this done because they may require that you pick it up later.

The finished books are to be submitted no later than Monday, October 31, 2016.  All projects submitted late will have lowered grades.

Class 12 – Grid Variations and Typographic Embellishments

In Wednesday’s class we covered how one grid can be used in many different variations. The more columns in your grid, the more variations you can have. It gives you more flexibility. We’ve covered the use of grids and we’ve been using grids to help us with your type book.  Please review Using Layout Grids Effectively to refresh your memory of some of the things about grids that we covered. Also, it might be a good idea to go back to the notes from Lesson 5.

dingbats

Zapf Dingbat font set.

We also talked about using decorative type and some of the decorative elements that might be a part of a typefaces.

Terms to know:

  • dingbats – Also known as ornaments, these are characters or font sets that are symbols and decorative ornaments. Zapf Dingbats is a popular set of symbols, icons and pictographs.
  • glyphs  – a symbol within an agreed set of symbols, intended to represent a readable character. In typesetting and InDesign, the Glyphs panel is used to insert glyphs and special characters.

 

Homework – Due Monday, Oct 24

  • Complete the Type Book exercises:- Typographic GridEmbellished Quote, LogotypeTypographical Patterns
    On the exercise for the grids, only do the first portion and create your six variations. We will select the best in class on Monday.
  • Begin to prepare for the mid-term exam on Wednesday, Oct 26. Come to class on Monday with question for a review if you have them.

Housekeeping Rules for Google Drive

When using Google Drive and submitting your assignments for review, please keep these rules in mind.

  • PLEASE BE CAREFUL – When you are trying to add or delete YOUR work, please pay attention to what you are doing. Someone inadvertently  deleted the class folder for the SELF POSTER project and I quite a bit of time trying to find it and restore it. Delete YOUR item and NOT the whole folder. 
  • UPLOAD YOUR WORK AS PDFs ONLY – When I ask you to submit your work to a folder for grading, DO NOT upload an InDesign document. Save your InDesign file to as PDF file. If your file is not submitted correctly, I will not acknowledge it. If you’re not sure how to save your file as a PDF, please ask.

Class 11 – Typographic Hierarchy

During Monday’s class we spent time learning about typographic hierarchy—the priority in which the view should read and design .  Part of our job as graphic designers is to communicate words in a visual manner. We do that by using the tools and techniques of typography. If the words are all cluttered together with no distinction, it will be difficult for the viewer to no where to start. Therefore, we must determine prioritize and then emphasize what is most important, what has second level priority and what has third level priority. We accomplish this by using  contrasting fonts, color, line spacing, alignment and groupings.

Hierarchy is created and supported by your use of:

  • typeface(s)
  • weight or style (bold, italic, etc)
  • type size
  • case (U&lc or all caps)
  • alignment and line spacing
  • color

We viewed several videos to help explain the concept:

Typographic Hierarchy

 

Typographic Hierarchy: Explained

 

Contrast

 

The Typographic Hierarchy from these videos is can be downloaded to use for studying.

 

Homework – Due Wednesday 10/19/16

  • Finish the Type Book—Typecolor
  • Finish the Type Book—Typographic Hierarchy
  • Watch the movie Helvetica. Take notes and be prepared for a test on the relevance of the typeface and it’s place in typography history.

How to Draw Thumbnail Sketches

When it’s time to begin a new project, before you sit at the computer and open InDesign, Photoshop or Illustrator, the first thing you should do is a series of thumbnail sketches. Thumbnails are a way of brainstorming and getting your ideas out of your head onto paper. Thumbnails are not perfect, detailed drawings, but instead they are very rough, quick sketches. Watch the video below, then get your pencil and paper and begin sketching out the ideas for your next project. Do as many sketches as you can, then you’re ready to select the idea you like the best.

Watch the documentary before class on Monday, Oct 17, 2016. You should take notes of the key points that you learn and be prepared to answer questions and discuss in class.

Classes 9 & 10 – Using the InDesign Pen Tool; Working with Character & Paragraph Styles

During these class times we learned how to use the PEN TOOL in InDesign and create type on a path. After an in-class demo, the class had an opportunity to experiment with the type on a path. The PEN TOOL in InDesign is very similar to the one in Photoshop and Illustrator. Once you learn to control the curve, it is easier to master to tool. The more you use the tool, the better you get with it. For help, here are a few videos:

How to Use the Pen Tool in Adobe Illustrator, Photoshop and InDesign

 

Correct Way to Format Type on a Path with InDesign


We also spent time working on a layout of a chapter from the book Alice in Wonderland. While using this text, we explored paragraph styles and character styles.

Using InDesign, we also took a look at how to digitally control tracking. We were able to see what happens when tracking is too tight or too loose. We also took a closer look at what happens when we use justified text alignment. I discovered that one of the advantages of using justified text is that it can save space when a lot of text is used. We also saw a disadvantage that is awkward or bad word spacing that creates too much white space in paragraphs. Sometimes we see streams of this white space, which we call rivers (rivers of white space).

typography rivers

The red lines indicate rivers in this text sample.

 

Terminology:

  • rivers (rivers of white space) = gaps between words which appear with text justified on both right and right edges. In paragraphs, when these gaps of space line up the appear to create a stream.
  • readability = how easy the text is to read
  • legibility = how easy it is identify text.
  • cap or uppercase = capital letter of the alphabet [example: ABC]
  • lowercase = small letter of the alphabet [example: abc]
  • all caps = all capital letters
  • small caps = small capital letters set at the height of the lowercase letters
  • type styles = modified variations of a typeface, such as italic, bold, condensed, extended/expanded
  • visual hierarchy = the arrangement of elements on the page according to their order of importance

 

Homework – Due Monday, Oct 17, 2016

Since we will not meet this week, I’m including a video assignment with the required reading assignment.

InDesign Help

During the last class we explored several different things in InDesign—using paragraph and character styles, creating drop caps, and type on a path. I’ve added a collection of videos to help you if you need a refresher with any of these features and topics.

How to Create InDesign Paragraph Styles

 

How to Make InDesign Drop Caps

 

Setting Text Vertically in InDesign

 

Type on a Path Tool Adobe InDesign