IKEA is a Dutch multinational group of companies that designs and sells ready to assemble furniture. It is full initials is Ingvar Kamprad Elmtaryd Agunnaryd which is the name of founder. The IKEA logo has changed four time. As today, they still using the blue and yellow logo.
During 1951, Ikea’s logo was using color red and letter in white with San serif typeface. Three years later, they start change their typeface bold letter but they change the color to brown. The second logo was had a very different view from their first one. Then in 1967, they start using geometric shape recreate their logo. Which is a rectangular box form with an oval shape.
The IKEA logo has a modern feel with bold and elegant lettering. The typeface they use is Futura bold font. And the color blue and yellow is come from the Swedish national flag. The blue color represents trust, and the yellow color represents happiness. The logo is a blue rectangular shape and inside with a yellow oval shape. The bold letter IKEA appear in the center with color of blue. The contrasting colors make the logo really stand out.
Soures
http://franchisor.ikea.com/blue-and-yellow/
http://www.ikea.com/ms/en_SA/this-is-ikea/the-ikea-concept/index.html
