When talking about printing standards in class, we learned that depending on the medium or outlet used for distribution the color range will be effected. Their are currently around five different types of color systems, ranging from most color to least color. Visible Light (the sun) holds the most colors, then color film, color monitor, coated stock print, and finally the least is newsprint. For instance, printing on a newsprint will never give you the same color richness as a coated stock print or a color monitor can, because the color system or range of color of newsprint is much smaller compared to the others. Depending on distribution direction, its important to know what color standards your dealing with.
Some lead competitors in this market are, Arko Custom, Staples, USPS, Banta Coporations. These companies usually have different papers and prices. Its important to know what medium your printing on to avoid losing time and money.
Designers should learn the color systems because it makes him/her more valuable overall. By knowing the color ranges and distribution you can generate better final products, which in effected will make others trust you more, and you will make your company look better. Knowing this can ultimately help you and the company save time, money and printing frustrations. Helping you have the edge over other designers who are not aware of it.
