Author Archives: Jenna Lucente

WATCH AND LEARN!!  This is a film about font. Times New Roman was designed for The Times in 1931 and is one of the most recognized fonts in the world.  “Times New Roman was designed for readers, not designers”

It’s kind of goofy fun, but please take this quiz http://www.pbs.org/independentlens/helvetica/quiz.html What does it say at the end? do you agree? you can even click the “not your font persona?” link and see what they say about other typefaces.

Frutiger is a sans serif typeface designed by the Swiss type designer Adrian Frutiger in 1968 specifically for the newly built Charles de Gaulle International Airport in France. The goal of this new typeface was create a clean, distinctive and … Continue reading →

all of this is, you guessed it, Helvetica. and btw – I am not saying only use Helvetica – what I am saying is look at how varied and alive and appropriate and different each logo looks. read the article, … Continue reading →

So many banks – so much type!! don’t just walk by – really LOOK!!! What do they have in common? What makes them different? which one do you trust most?  Notice a color trend here? Are you more preferential to the … Continue reading →

So………. I am randomly walking down 6th avenue (in Manhattan) and see this super cute sign which is completely appropriate for both Valentine’s Day and our class! notice it is all lower case,  helping it to look very friendly and … Continue reading →

This is a great little article! Find out a little bit about Helvetica, Bodoni, Times New Roman, Futura, Frutiger, Garamond, Akzidenz-Grotesk, Avenir

Hamburger or cheese burger? onions or pickles? never enough ketchup! Read up a bit about Shake Shack’s branding and look – designed by the awesomely amazing Paula Sher at Pentagram designs.  You’ll be hearing her name again this semester – she’s … Continue reading →

If you don’t know what this movie is about, find out more HERE now… in terms of graphic design, the use of type, the use of scale, the use of color, I was really attracted to this movie poster. I want … Continue reading →

Have you been watching? did you notice these posters in the subway? great color, great contrast, powerful, attention grabbing, everything you want in a poster. Especially helpful for us to notice – the lowercase of “how to get away with” and … Continue reading →