BUF 2400- Product Development in the Fashion Industry

Course Desc. An introduction to the study of product development from concept to consumer. Students will learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development.

Final Project- Create a Fashion Company and develop products for a capsule collection and lay out the target market and marketing plan.