BUF 2203- Visual Merchandising

Course Desc.- An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.

Final Project- An analysis of Moschino and their competitors and the creation of a mock up of a display for the F/W 2019 collection.