Use SMART to plan out a social media campaign. SMART is a method of creating concrete, measurable goals to build strategies from. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely.
S – Work Life states, to write a smart goal, the goal needs to be specific and answer questions like:
- What needs to be accomplished?
- Who’s responsible for it?
- What steps need to be taken to achieve it?
M – The goal should be measurable to help you analyze if the post accomplished its purpose. A measurable goal for example, finding 2 more volunteers for the community organization.
A – This is the point in the process when you give yourself a serious reality check. Goals should be realistic — not pedestals from which you inevitably tumble. Ask yourself: is your objective something your team can reasonably accomplish?
R – The goal should also be relevant to the success of the organization. Directed goals keep the organization and personnel focused on tasks. Boogaard states to always ask yourself “Why are you setting the goal that you’re setting?”
T – To properly measure success, you and your team need to be on the same page about when a goal has been reached. What’s your time horizon? When will the team start creating and implementing the tasks they’ve identified? When will they finish?
