- Introduce the App
- What is the purpose of the App? What was the clients original goal?
- Demonstrate your Research
- About in Industry
- About the Competitors
- General Trends in Culture (if applicable)
- Mention what you learned about your users
- Who they are? (the persona)
- what they do? (the scenario)
- How they do it? (the journey map)
- Show Visual Development of the Product
- Mood board
- Style tile
- Mockup
- Explain how your product improves the user’s experience
- Demo Prototype
Remember, at every stage of your presentation you should address how you recognized and solved the problems of your users.