Continuing the discussion on ethics with the field of arts, we are faced with the dilemma of is ethical advertising good for business. If this question was asked to me 5 years ago I would probably go against the idea, but assessing our current state in society I found my self siding with the idea that ethics in the advertising industry is great for business. The reason why is due to this new generation of teens an adults wanting to see the uncut unfiltered side of brands and companies. Everyone is shifting to the idea of self love and body image acceptance that companies want their customers to resonate what they are promoting and selling.