Syllabus Overview
Investigates how to build, measure, and manage a brand. An exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. This course is an attempt to discover how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.
Project Overview
This project followed the guidelines and instructions from the the Educators for Socially Responsible Apparel Practices, ESRAP 2022 Student Merchandising Competition which is a juried global competition. This project invites to invoke an entrepreneurship mindset, to develop a business plan and a pitch video for a new socially responsible fashion retailer.
