BUF 3100 – Trend Forecasting and Social Media

Syllabus overview

An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

BUF 3100 Syllabus

Project overview

Students are to develop a two-year fashion forecast (for the year 2023) for a  major fashion forecasting company. This report will focus on one category (for example: men’s, women’s, children) and one type of fashion product (trench coat, day dress, ski wear, etc.). From this you will select and analyze THREE different trends. Research Fashion forecasting is a visual and process, and relies on intuition as much as quantitative analysis.

Trend Forecasting Project

research overview

Fashion is a global business sector, which is having to come up with answers and solutions for a range of challenges and opportunities; sometimes planned, sometimes spontaneously, often at a company rather than sector level. Yet is now the time to think, and act, more strategically? Are these now more a hindrance than a help to serving the needs and desires of fashion’s consumers? I chose to focus on Culture and Diversity: Representation of Muslims in Fashion.

Research Paper