My internship here at CUFFH has been a valuable experience in creating/rebranding a subgroup of the organization. With extensive research, finding out that the tone and message CUFFH tried to persuade in their youth program was the first step to the big picture. Figuring out that allowed for a better design process to start. Considering elements starting off brainstorming with words associated with CUFFH Youth like youth, home, development, empowerment, ambition, community etc. Taking insight to have direction in our typography choices, color palette, and assets/visuals. Anything can look pretty, but does it 1. Serve a purpose and, importantly 2. Solve a problem.
Staying consistent when developing a brand can be difficult becomes it requires thinking ahead and in the future. Asking yourself how this will be used, where it will be used, and how it can be accessible. The step-by-step process Angy and I took made for a compelling brand and style guide.
Research is a valuable lesson in creating good design involving several key principles. Firstly, it is essential to adopt a user-centered approach by conducting thorough research to understand the needs and behaviors of the target users. Secondly, clear and consistent communication is crucial through intuitive layouts, legible typography, and meaningful visual elements. Simplicity and focus help to avoid clutter and complexity, allowing users to engage more effectively. Establishing a visual hierarchy and adhering to consistency and standards further enhance usability. Accessibility and inclusivity ensure that the design is available to many users. The intensive design process involves continuous refinement based on user feedback. Lastly, design should evoke positive emotions and create delightful experiences through aesthetics and meaningful interactions. By considering these principles, designers can create designs that meet user needs and provide a positive user experience.
