We had to pick a quote and create a 5.7 by 8.5 Postcard that represented our quote. In the movie Dark Night, The Joker said “Why so serious?” From the previous story about Joker’s own scar history, we know that Joker is not an orphan, has a father and a mother, a complete family, but a rather unfortunate family. The father is an alcoholic plus a pervert, and he abuses his mother and him all day long. It is this family that has created Joker’s dark and ugly character. Joker spent his gray childhood in extreme fear, leaving him never able Abrasion marks (scars on the mouth).
Why is a boy with an extremely distorted psychology so serious?
concept 1
1st draft
I used the red background for this concept. When Joker spoke this word with his bright red mouth. In this concept, I want “so” to be the focus, so I used white and bold fonts as the focus. I think Joker was more scornful when he said this, so I used a lot of question marks in this concept.
2nd draft
In my second draft, I changed the typeface to the same. I also cut out part of the word.
final draft
This is my revised concept. I cut out a part of words. Because joker’s character is incomplete, I hope this concept also looks incomplete. I also changed the question mark to white to highlight the focus of “so”.
1st concepthttps://openlab.citytech.cuny.edu/qzhang-eportfolio/files/2020/03/1st-concept.pdf
concept 2
1st draft
My second design was to make a Joker’s mouth, and the background was black, and it turned into sharp contrast with the red. I think red represents blood, and there were a lot of killings in the movie, so this design means that Joker speaks very seriously.
2nd draft
In this concept, I focused on “serious”. I removed joker’s mouth. I didn’t turn the whole “serious” word into red, only the letter “s” is shown in red. I think this looks serious with a sense of non-seriousness.
final draft
In my final draft, I removed one of the double quote mark. I mean that there is only one double quote mark. I want to make this sentence not serious enough.
2nd concepthttps://openlab.citytech.cuny.edu/qzhang-eportfolio/files/2020/03/2nd-concept.pdf
concept 3
1st draft
My third design was using pictures of Joker. The red palm and text wanted to express that it was a bloody war. Joker’s expression was indifferent, no one could give him love, he just wanted to ruin the world. In this concept, I want to emphasize blood
2nd draft
This is the second time I am modifying this concept. I just changed the font, I still want to express the concept of “blood”.
final draft
In my third concept, I removed the bloody palm and I kept the image of the Joker. But I changed the overall style. In last concept, I want to express the feeling of blood. But in this concept, I make it look messy. I used a black background and Joker images. I want everyone to feel very dark at first. The second feeling should be messy. Because joker itself is very distorted. So I used a lot of lines to echo his heart.
3rd concepthttps://openlab.citytech.cuny.edu/qzhang-eportfolio/files/2020/03/3rd-concept.pdf
