Gucci has a long and interesting history. Founded in Florence in 1921, Gucci is famous for its creation, So it is famous in Italy. About the end of the 19th century, the founder Guccio Gucci began to be in contact with fashion. Like many brands, Gucci also experienced a period of low tide. With the help of designer Tom Ford and president Domenico De Sole, they worked hard to bring Gucci back to the international peak. As early as 1906, Guccio Gucci started to make fine leather goods with his name（GUCCI). Because of their unique design ideas and high-quality leather, Gucci became very popular. In just a few years, the first store attracted customers from different countries. Gucci relied on this huge success, Guccio Gucci opened its first branch in Rome in 1938.
By the middle of the 20th century, Gucci had become a mature luxury goods company. But in a time when Logo consciousness was still weak, Gucci had no brand logo. Until Aldo who was the son of Guccio, joined the family business, He used his father’s initials in an interlocking design. so the cross double “G” style was born. Because of the ambiguity of the UK’s intellectual property laws, Gucci’s logo failed to renew in the UK in 2012.
The Gucci logo was not immediately recognized as two letters put together. As an aesthetic appeal, this design goes beyond the meaning of the two capital letters G. Nevertheless, these two Gs are still important tribute. No doubt this is what Aldo Gucci thought of when designing the logo to include his father’s initials.
The Gucci logo is usually displayed in gold as a tribute to the luxury and luxury of the Gucci brand. The logo also has a Gucci name clearly spelled above the double G logo, ensuring a reorganization of the logo and showing the importance of the brand name. Gucci’s style elements also include green and red canvas. In addition to gold, this is the most classic representative of Gucci. Even if there is no obvious logo on Gucci products, when people see green and red, they can quickly identify that it is a Gucci product.
Since 2015, Gucci’s creative director Alessandro Michele and president and CEO Marco Bizzarri have been working hard to contribute to the definition of Gucci. From the autumn and winter 2015 women’s clothing series, GUCCI has entered the era of Alessandro Michele. This brand, which has maintained its decades of saddles and double G patterns, has finally ushered in a different moment. Alessandro Michele has never failed in every series he has joined. Because of the design of Alessandro Michele, the brand has won countless praises.
This overlapping double “G” logo appeared in 2016, and Gucci uses such a logo only on various items. “The transformation of the brand’s classic double G logo from the original reverse design to the “overlapping” version may symbolize that Gucci will officially enter a new era and further serve the intellectual style and retroism advocated by Gucci.” “The old “double G” logo is a two-letter “G” deformation that tends to be a positive circle, overlapping each other in a centrally symmetrical manner, creating a positive and negative space. The latest “Double G” is also an overlapping “Double G”, but the arrangement has changed from symmetrical to repetitive, creating a sense of rhythm.” It first appeared in the GG Marmont series released in 2016. When it was launched, it became a hit and has almost become a “sub-LOGO” level.
