During the past few years, Deli-Groceries’ owners in the New York City have been renovating their businesses where certain aspects serves the role to distinguish such business from others. These aspects (materials and/or objects) that can be encountered in numerous Deli-Groceries happen to be eye-catchy, aesthetic and durable. The application of such have become trends and as a result, it is very demanding and typical to see in the streets. It is to be acknowledged that most commercial front-store light boxes used in such businesses happen to exhibit a lot of similarities. For example, one common material used is known as “Diamond Plate” which is very shiny, long-lasting and easily accessible. Similarities can be also found in the lettering of these signs. For instance, the color of the letters are often white (with transparency) and on the inside, beautiful changing-lights are incorporated making it very aesthetic and eye-catchy.

Pictures taken by: Josel De la Cruz

As you can see in this picture, the font and the lettering design used is very basic. Hence, it is to be said that the design process is not a problem to the builders of these Light-boxes. It may be basic but it does the job! and at the same time, it distinguishes Deli-grocery from other stores; which seems to be the main purpose of it.

Thanks for your time. My name is Josel De la Cruz and it has been a pleasure to write a post on “New York Type”

Please visit my personal blog: https://openlab.citytech.cuny.edu/delacruzconstruction/