Syllabus
BUF 3500: Brand Image Marketing
Course Description
Investigates how to build, measure, and manage a brand. An exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey specific messages about brand identity. This course is an attempt to discover how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.
Project Description
The project was a part of the ESRAP (Educators for Socially Responsible Apparel Practices) virtual 2021 competition. This year’s poster project focused on developing a business plan and 90 second pitch video for a socially responsible fashion retailer in a Post-Covid world.
