Currently I am animating and editing a trailer for my app. Its gone through several rewrites and revisions because of the direction we want to go with it. At first this trailer was around 50 seconds which had to be reduced to 30 because the app store only allows for 30 and under. So I took me a while to reduce this because I had never done editing like this and felt bad cutting stuff I really liked or took a while to animate. I ultimately was able to get this trailer down to 30 second but my boss Brian wants to lower it to 18. I am still working on this and of course tried to explain how difficult this would be.

Im thinking about this video from a design point while Brian looked at it from a business point. I was able to convinse Brian to let me have 23 seconds.