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This is an introduction to the study of design for visual communication for advertising, graphic design, game design, web design,photography, illustration. Visual language does not use words, it uses elements as ideas understood by seeing, responding, recognizing and interpreting. Design principles govern the way visual elements are arranged. Color is a core topic of study as well as an element of design; its behaviors and attributes act as a major influence on perception and emotion. This course uses theory and practice to develop working methods and content. Solving problems as a process begins with research and comparisons of visual styles, trends, masterworks, and cultural influences. The development of visual criteria begins with sketching and representing ideas, articulating and presenting concepts, critical thinking as writing and speaking. Presentation, and methods of working are developed as skills and an output of several projects in a portfolio, in hands-on and digital media.

This is an introduction to the study of design for visual communication for advertising, graphic design, game design, web design,photography, illustration. Visual language does not use words, it uses elements as ideas understood by seeing, responding, recognizing and interpreting. Design principles govern the way visual elements are arranged. Color is a core topic of study as well as an element of design; its behaviors and attributes act as a major influence on perception and emotion. This course uses theory and practice to develop working methods and content. Solving problems as a process begins with research and comparisons of visual styles, trends, masterworks, and cultural influences. The development of visual criteria begins with sketching and representing ideas, articulating and presenting concepts, critical thinking as writing and speaking. Presentation, and methods of working are developed as skills and an output of several projects in a portfolio, in hands-on and digital media.

This course introduces students to core concepts in the graphic communications field. Lectures will provide historical perspective as well as examining current practice and future media trends. Students will examine and work with digital technologies for print and the web such as Portable Document Formats (PDF) and Extensible Hypertext Markup Language (XHTML). Examination of the role of typography, paper, color theory and image capture in the design and production process. Students will also develop and maintain an ePortfolio following an orientation in the College e-Portfolio lab. Two field trips will be an integral part of the course.

This course introduces students to core concepts in the graphic communications field. Lectures will provide historical perspective as well as examining current practice and future media trends. Students will examine and work with digital technologies for print and the web such as Portable Document Formats (PDF) and Extensible Hypertext Markup Language (XHTML). Examination of the role of typography, paper, color theory and image capture in the design and production process. Students will also develop and maintain an ePortfolio following an orientation in the College e-Portfolio lab. Two field trips will be an integral part of the course.