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In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This is an introductory course designed to explore the basic tools, techniques and principles of drawing. Students will develop an understanding of the five basic perceptual skills of drawing: The Perception of Edges, The Perception of Spaces, The Perception of Relationships, The Perception of Light and Shadow, and The Perception of the Whole Form. This will be continued with an-depth study of classical drawing principles critical to achieving realism in drawing. Concepts such as Composition, Proportion and Perspective will be covered. Students will learn to further render forms through analysis of light and shadow and by utilizing the 5-value system.

This is an introductory course designed to explore the basic tools, techniques and principles of drawing. Students will develop an understanding of the five basic perceptual skills of drawing: The Perception of Edges, The Perception of Spaces, The Perception of Relationships, The Perception of Light and Shadow, and The Perception of the Whole Form. This will be continued with an-depth study of classical drawing principles critical to achieving realism in drawing. Concepts such as Composition, Proportion and Perspective will be covered. Students will learn to further render forms through analysis of light and shadow and by utilizing the 5-value system.

This beginning photography course explores the foundational concepts of light and exposure. Using dSLR cameras, professional lighting equipment and software, the student develops compositional skills and the ability to control photographic style to create visually engaging photographs.

This beginning photography course explores the foundational concepts of light and exposure. Using dSLR cameras, professional lighting equipment and software, the student develops compositional skills and the ability to control photographic style to create visually engaging photographs.

ENG 1101 using the Core Books at CUNY and First Year Writing curricula. “Books Everywhere–Books Background” avatar shared with a public domain license.

ENG 1101 using the Core Books at CUNY and First Year Writing curricula. “Books Everywhere–Books Background” avatar shared with a public domain license.