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This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final […]

A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an XHTML template, and will […]

Students will learn concepts and applied theories of digital media and the two fundamental graphic forms: raster and vector digital images and will define and describe similar and contrasting factors in each kind […]

In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data […]

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and […]

Students learn basic typography and page assembly techniques including elements, measurements, fonts, settings and configurations, proofreading mark-ups and corrections, altered file naming conventions and storage […]