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An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

A required course for all Communication Design students. Topics include creative user interface design and best workflow practices. Students design a website using an HTML template and develop design, typography and web programming skills. HTML and CSS are taught.

A required course for all Communication Design students. Topics include creative user interface design and best workflow practices. Students design a website using an HTML template and develop design, typography and web programming skills. HTML and CSS are taught.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. (The avatar is reminiscent of the work of the conceptual artist Barbara Kruger.)

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. (The avatar is reminiscent of the work of the conceptual artist Barbara Kruger.)

This basic design and color theory course explores graphic communication through practice, art history and by exposure to the elements and principles of design, as well as the design process, including idea development through final execution. Students develop skills in two-dimensional design, color mixing, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

This basic design and color theory course explores graphic communication through practice, art history and by exposure to the elements and principles of design, as well as the design process, including idea development through final execution. Students develop skills in two-dimensional design, color mixing, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction and verbally through copywriting. Project-based assignments, from concept through digital output, challenge students to consider the relationship between the product, its target audience, and marketing objectives. Students learn the importance of conceptual thinking, professional execution, and presentation of their ideas. Students may work in teams on the concept, design, and development process.

This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction and verbally through copywriting. Project-based assignments, from concept through digital output, challenge students to consider the relationship between the product, its target audience, and marketing objectives. Students learn the importance of conceptual thinking, professional execution, and presentation of their ideas. Students may work in teams on the concept, design, and development process.