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The purpose of this course is to examine the fundamentals of social marketing to change individual and organizational behavior in the areas of health promotion, disease prevention, environment health, health literacy and emergency preparedness. As an integrated part of any healthcare program initiative, social marketing can have an impact on health outcomes, health literacy and social change. Social marketing for healthcare settings can also play a distinctive role in the public discourse about public policy, fair representation, economic inequity and social justice. Students will critically examine case studies of social marketing and communication campaigns to determine effectiveness in health outcomes on targeted populations.

The purpose of this course is to examine the fundamentals of social marketing to change individual and organizational behavior in the areas of health promotion, disease prevention, environment health, health literacy and emergency preparedness. As an integrated part of any healthcare program initiative, social marketing can have an impact on health outcomes, health literacy and social change. Social marketing for healthcare settings can also play a distinctive role in the public discourse about public policy, fair representation, economic inequity and social justice. Students will critically examine case studies of social marketing and communication campaigns to determine effectiveness in health outcomes on targeted populations.

This course builds upon knowledge gained from Health Services Management 1 (HSA 3510). The course provides to students an in-depth understanding of issues central to health care management. Through the use of lectures, in-class discussions and case studies, HSA 3602 will develop in students an appreciation of contemporary issues which impact health care management while building skill sets that will prepare students to actively engage in administrative decision making.

This course builds upon knowledge gained from Health Services Management 1 (HSA 3510). The course provides to students an in-depth understanding of issues central to health care management. Through the use of lectures, in-class discussions and case studies, HSA 3602 will develop in students an appreciation of contemporary issues which impact health care management while building skill sets that will prepare students to actively engage in administrative decision making.

This course builds upon knowledge gained from Health Services Management 1 (HSA 3510). The course provides to students an in-depth understanding of issues central to health care management. Through the use of lectures, in-class discussions and case studies, HSA 3602 will develop in students an appreciation of contemporary issues which impact health care management while building skill sets that will prepare students to actively engage in administrative decision making.

This course builds upon knowledge gained from Health Services Management 1 (HSA 3510). The course provides to students an in-depth understanding of issues central to health care management. Through the use of lectures, in-class discussions and case studies, HSA 3602 will develop in students an appreciation of contemporary issues which impact health care management while building skill sets that will prepare students to actively engage in administrative decision making.