HSA 4970 Social Marketing in Healthcare Settings, SP2020 Toggle navigation

The purpose of this course is to examine the fundamentals of social marketing to change individual and organizational behavior in the areas of health promotion, disease prevention, environment health, health literacy and emergency preparedness. As an integrated part of any healthcare program initiative, social marketing can have an impact on health outcomes, health literacy and social change. Social marketing for healthcare settings can also play a distinctive role in the public discourse about public policy, fair representation, economic inequity and social justice. Students will critically examine case studies of social marketing and communication campaigns to determine effectiveness in health outcomes on targeted populations.