John McVicker’s Profile

Faculty
Active 4 months, 1 week ago
John McVicker
Title
Associate Professor
Department
Communication Design
Office Location
N1112
Academic interests

conceptual advertising

Bio

MadMan with over 30 years of experience as an art director; creative director and TV producer on Madison Avenue @ some of advertising’s biggest ad agencies; McCann Erickson Worldwide, Saatchi & Saatchi DFS, Grey and William Esty.
Yes, the business has changed but the fundamentals haven’t. My classes are “concept driven”. Understand and master concept and you will “always” be in the drivers seat. Awards include: three pieces in MOMA’s permanent graphic design collection, numerous Art Directors Club and AIGA awards, Type Directors Club awards, Clio Award, etc.

Work Phone
718 260-5175

My Courses

COMD Communication Design Internship Coordination Site

COMD Communication Design Internship Coordination Site

This site is designed to help you find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor such as an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or multimedia production company. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks. Students will be required to setup and maintain at least two social media networks such as: Facebook, LinkedIn, Twitter, Instagram, and Pinterest. The instructors for this class are there as mentors if you have not yet found an internship before registering for the course. However, the instructors do not find an internship placement for you. It is your responsibility to find a position that fits your personal career path and help you transition to full time employment upon leaving the halls of CityTech. Ideally, you will use this site to find an internship the semester before taking the COMD 4900 class.

COMD3500. OL26. FA2020

COMD3500. OL26. FA2020

Campaign Development I is a “in depth” exploration of the contemporary advertising campaign. It. will build on skills you obtained in COMD2300 & COMD2400. Working individually and as teams, you will be responsible for researching and developing creative concepts for various package goods and service sector clients. Conceptual thinking will be refined. and enhanced. Advertising that is “atypical” – that breaks the mold – will be discussed and encouraged since no one notices “nice advertising”. The importance of developing and understanding smart strategies and how they work into conceptual solutions will be addressed. You will be encouraged to develop a ePortfolio site. Examples of stellar advertising – past, present and breaking – will be shown throughout this course. When possible, appropriate field trips will be incorporated into our class schedule.

COMD2300 NYCCT FA2020

COMD2300 NYCCT FA2020

The purpose of this course is to begin to introduce you to the power of “conceptual thinking”. Developing advertising concepts through critical thinking (strategy statements), thumbnails second (the discovery process) and working toward finished digital comps will be the emphasis of this class. We will begin with simple problem solving and, depending on class progress, work toward more sophisticated branding projects. Through multiple client assignments, you will begin the know and understand that your first solution is not necessarily your best solution. Throughout the semester, every attempt will be made to show you award winning exemplary advertising.

COMD4900 Internship Sp2016

COMD4900 Internship Sp2016

Internship: Assignment to find fieldwork/study situations of approximately 8 hours per week at an internship site approved by the Department Internship instructor such as an advertising agency, graphic design studio, corporate design office, publications art department, photography or illustration studio, TV or multi-media production company. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their résumé and promote themselves and their work through social networks. Students will be required to set-up and maintain at least two social media networks such as Facebook, Linkedin, Twitter, Instagram and Pinterest.

My Projects

Office of the Provost

Office of the Provost

City Tech’s Source for Academic Affairs Information

COMD Advisement site

COMD Advisement site

An online system of advisement tools for COMD students at City Tech

COMD Online Committee

COMD Online Committee

A place for COMD Department Online Committee members to communicate, link to meeting agendas, minutes, and proposed curriculum, and share resources and ideas.

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