COMD2300 NYCCT FA2020

active 11 months ago
COMD2300 NYCCT FA2020
This Course Profile is OPEN, but the Course Site is PRIVATE.
Professor(s)
Department
Communication Design
Course Code
COMD2300
Semester / Year
Fall 2020
Course Description

The purpose of this course is to begin to introduce you to the power of “conceptual thinking”. Developing advertising concepts through critical thinking (strategy statements), thumbnails second (the discovery process) and working toward finished digital comps will be the emphasis of this class. We will begin with simple problem solving and, depending on class progress, work toward more sophisticated branding projects. Through multiple client assignments, you will begin the know and understand that your first solution is not necessarily your best solution. Throughout the semester, every attempt will be made to show you award winning exemplary advertising.