COMD2300 NYCCT FA2020 Toggle navigation

The purpose of this course is to begin to introduce you to the power of “conceptual thinking”. Developing advertising concepts through critical thinking (strategy statements), thumbnails second (the discovery process) and working toward finished digital comps will be the emphasis of this class. We will begin with simple problem solving and, depending on class progress, work toward more sophisticated branding projects. Through multiple client assignments, you will begin the know and understand that your first solution is not necessarily your best solution. Throughout the semester, every attempt will be made to show you award winning exemplary advertising.