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You write to be­come a more ef­fec­tive per­son — across the board. We will write a LOT in this course, and we will lis­ten to what was said. Let the power begin.

You write to become a more effective person — across the board. We will write a LOT in this course, and we will listen to what was said. Let the power begin.

This is a foun­da­tion course in ty­pog­ra­phy with an em­pha­sis on using type for a mul­ti­ple of in­dus­try re­lated ap­pli­ca­tions rang­ing from print to in­ter­ac­tive. Stu­dents will be in­tro­duced to prin­ci­ples of type de­sign and ter­mi­nol­ogy in­clud­ing: vari­a­tions of type struc­ture, anatomy, font usage, grid, lead­ing, kern­ing, track­ing and align­ment. Stu­dents will learn in­dus­try stan­dard soft­ware such as In­De­sign on the Mac­in­tosh op­er­at­ing sys­tem.

This is a foundation course in typography with an emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.