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This course introduces students to core concepts underlying all digital media —graphic design, web, broadcast, animation, illustration and game design—that the ADGA department offers in its associate and bachelor degree program. Weekly lectures explain technical concepts such as resolution, compression, and color space, concepts that allow students to produce creative work across media with more predictable results. Students work with a variety of graphic arts software programs to reveal how the software application’s tools and menus incorporate the scientific principles discussed during lecture.

This course introduces students to core concepts underlying all digital media —graphic design, web, broadcast, animation, illustration and game design—that the ADGA department offers in its associate and bachelor degree program. Weekly lectures explain technical concepts such as resolution, compression, and color space, concepts that allow students to produce creative work across media with more predictable results. Students work with a variety of graphic arts software programs to reveal how the software application’s tools and menus incorporate the scientific principles discussed during lecture.

Type and Media

Type and Media