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Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process. The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.

Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process. The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.

This course is designed to prepare the student for entry into the professional world of illustration. Development of a portfolio demonstrating a high level of skill and a personal style, as well as the ability to discuss the work in formal and conceptual terms is the primary focus. Additionally, the student will be introduced to a variety of professional practices and develop a familiarity with the local, regional and national scenes. The portfolio contents should demonstrate the student’s versatility and advanced skills while demonstrating consistency in presentation. This course is broken into 4 course goals: Portfolio Development , Professional Skills , Business Practices , Authorship

This course is designed to prepare the student for entry into the professional world of illustration. Development of a portfolio demonstrating a high level of skill and a personal style, as well as the ability to discuss the work in formal and conceptual terms is the primary focus. Additionally, the student will be introduced to a variety of professional practices and develop a familiarity with the local, regional and national scenes. The portfolio contents should demonstrate the student’s versatility and advanced skills while demonstrating consistency in presentation. This course is broken into 4 course goals: Portfolio Development , Professional Skills , Business Practices , Authorship

Internship in Communication Design Assignment to field work/study situations of approximately eight to ten plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.

Internship in Communication Design Assignment to field work/study situations of approximately eight to ten plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.