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Help­ing stu­dents cre­ate blogs

Helping students create blogs

Concierge Mar­ket­ing As­sign­ment/Brook­lyn Bridge Park 20% of total grade Due _________ Task Par­tic­i­pate in a tour and con­duct re­search on a se­lected sight on the Brook­lyn Water Front and col­lect dig­i­tal im­ages (still or mov­ing) of that lo­ca­tion to be used in pro­mo­tional videos en­cour­ag­ing tourists to visit the pro­moted des­ti­na­tion. Role and Au­di­ence As the Concierge of a Brook­lyn bou­tique hotel, you and your local busi­ness de­vel­op­ment of­fice are look­ing to pro­mote sights on the Brook­lyn Water Front. In col­lab­o­ra­tion with the site, you are in­ter­ested in prepar­ing a 1½-2 minute video of the Brook­lyn Water Front to be aired on the in-room TV’s and to be ac­cessed on the hotel’s web site by clients of the hotel. The clients of the hotel tend to fall into three de­mo­graphic seg­ments: • Note to fac­ulty, feel free to change the de­mo­graphic groups as long as 3 groups re­main • Fam­i­lies with teen aged chil­dren from the East and West Coast of the United States • 26-35 year old af­flu­ent, sin­gle Eu­ro­peans • 26-35 year old af­flu­ent Brazil­ians as part of a 1 month tour group vis­it­ing var­i­ous large cities around the United States Ex­pec­ta­tions • In­clude ac­cu­rate, fac­tual in­for­ma­tion of the pro­moted Brook­lyn Water Front site se­lected • In­clude a short sum­mary (~175-200 words) about the video and the lo­ca­tion in­clud­ing two ref­er­ences from re­li­able sources o APA stan­dards must be fol­lowed o Ad­dress the ex­pected needs of the tourist o Post the video to the course web­site, en­sure to se­lect the “Brook­lyn Bridge Concierge Sub­mis­sions” in the cat­e­gories sec­tion Cri­te­ria for As­sess­ment: See rubric Stu­dent Learn­ing Out­comes At the com­ple­tion of this as­sign­ment, stu­dents will be able to: • Gather, in­ter­pret, eval­u­ate and apply in­for­ma­tion about the hos­pi­tal­ity and tourism in­dus­tries dis­cern­ingly from a va­ri­ety of sources • De­rive mean­ing from ex­pe­ri­ence • Uti­lize crit­i­cal and cre­ative think­ing meth­ods and apply prob­lem solv­ing strate­gies • En­gage in high im­pact and in­dus­try spe­cific writ­ten, elec­tronic and oral com­mu­ni­ca­tion

Concierge Marketing Assignment/Brooklyn Bridge Park 20% of total grade Due _________ Task Participate in a tour and conduct research on a selected sight on the Brooklyn Water Front and collect digital images (still or moving) of that location to be used in promotional videos encouraging tourists to visit the promoted destination. Role and Audience As the Concierge of a Brooklyn boutique hotel, you and your local business development office are looking to promote sights on the Brooklyn Water Front. In collaboration with the site, you are interested in preparing a 1½-2 minute video of the Brooklyn Water Front to be aired on the in-room TV’s and to be accessed on the hotel’s web site by clients of the hotel. The clients of the hotel tend to fall into three demographic segments: • Note to faculty, feel free to change the demographic groups as long as 3 groups remain • Families with teen aged children from the East and West Coast of the United States • 26-35 year old affluent, single Europeans • 26-35 year old affluent Brazilians as part of a 1 month tour group visiting various large cities around the United States Expectations • Include accurate, factual information of the promoted Brooklyn Water Front site selected • Include a short summary (~175-200 words) about the video and the location including two references from reliable sources o APA standards must be followed o Address the expected needs of the tourist o Post the video to the course website, ensure to select the “Brooklyn Bridge Concierge Submissions” in the categories section Criteria for Assessment: See rubric Student Learning Outcomes At the completion of this assignment, students will be able to: • Gather, interpret, evaluate and apply information about the hospitality and tourism industries discerningly from a variety of sources • Derive meaning from experience • Utilize critical and creative thinking methods and apply problem solving strategies • Engage in high impact and industry specific written, electronic and oral communication