Alyssa Dana Adomaitis’s Profile
Social-Psychology of Dress & Human Behavior, Luxury Marketing, Marketing impacts of cosumer behavior
Dr. Alyssa Dana Adomaitis is full-time, tenure track faculty with the Fashion Marketing program. Previously, she was faculty in the Fashion Merchandising program in the Department of Family and Consumer Sciences at Texas State University San Marcos and California State Polytechnic University Pomona. She obtained her Ph.D. in 2002 from the University of Minnesota in Social Psychology of Dress and Human Behavior and obtained her MBA in Marketing from Long Island University/C.W. Post in Marketing in 1997.
Her research area of interest is in the social psychology of dress, consumer behavior, and retail advertising. She investigates people’s perception of dress, self impressions, impression management, along with advertisings impact on consumers’ behavior. Her latest research is inclusive of social responsible advertising and global sourcing and foreign policy and its impact on the fashion industry both domestically and abroad.
She has been employed with several different companies in the fashion industry holding positions that include a visual merchandiser at Saks Fifth Avenue New York, a trend analyst at The Fashion Service and as well as a personal assistant to the CEO of Sun Country Airlines. She has also been a consultant to Fred Segal, Fashion Business Inc., and Le Mystere.
My Courses
Visual Merchandising Spring 2017
Visual Merchandising explores….
My Projects
WAC encourages courses throughout the college to incorporate formal and informal writing into the course practices and requirements. Avatar retrieved from Bridgeline Digital, Creative Commons License
BUF 3300: International Retailing Estilo Dominicano
BUF 3300 International Retailing. This group project solely focuses on the interrelationships and interdependence between the Dominican Republic and other areas of the globe, including geography, climate, natural resources, population and demography, technology, society, the market, labor and employment practices, fiber, fabric, and apparel production, distribution, and consumption, and import/export trade policies and practices.
City Tech’s Source for Academic Affairs Information
L4: Living Lab Learning Library
Welcome to L4, a virtual resource exchange of innovative teaching practices. To see all that L4 has to offer, please click on the “Visit Project Site” link.
International Retailing – South Korea
Create an international retailing website for the class of Spring 2021.
My Clubs
New Faculty Orientation 2014-2015
This is a private group for new hires participating in the New Faculty Seminar series for the 2014-2015 academic year. The members of the group are composed of the seminar leaders as well as the faculty. This group will be used as the main communication site between all participants and facilitators and as a repository for the documents made available throughout the seminar series.
